Description:
At a time when power savings is a hot topic, LG has begun shipping the first televisions that qualify for the LCD TV Association's
GreenTV logo. The
logo program was designed to encourage TV makers to reduce power consumption, and to help consumers make an informed choice on what kind of TV they're going to buy.
Integral to program is that TV makers implement the use of ambient light sensors, which automatically lower the TV's brightness in a dark room by decreasing power to the backlight. This results in a power savings of 30 to 60 percent.
The LCD TV Association says that in the future, the program will expand to include goals of reducing set size (which in turn reduces the carbon footprint of a set via smaller designs and packaging); and making packaging environmentally friendly.
Amtran, LG Innotek, Rallypoint and RetrEvo Join “LCD TV Association”
Major TV Manufacturer Ships GreenTV Logo Certified TV sets,
Saving Consumers Up to 60% in Energy Consumption
Las Vegas, Nev., January 6, 2009 – The “LCD TV Association”, a global, not-for-profit marketing trade association chartered to inform, promote, improve and connect the entire LCD TV supply chain, today announced that AmTRAN, a major display OEM/ODM company, LG Innotek, a cutting edge provider of electronic components; RallyPoint, a leading provider of software and services for internet-enabled HDTVs; and Retrevo, an innovative website and match-making service for people and electronics for finding, buying and using CE gadgets and gear; have all joined the LCD TV Association to help provide even better values and solutions for consumers of LCD TVs.
In addition, the LCD TV Association also is pleased to announce that a major global TV manufacturer has recently begun shipping TVs which qualify for it’s GreenTV logo usage—becoming the inaugural company to do this (see our website at http://www.lcdtvassociation.org/greentv/certifiedgreentvs.html for more detailed information). The LCD TV Association’s GreenTV logo program was launched last year in an effort to help focus LCD TV manufacturers and brands on reducing the power consumption of LCD TVs and raising consumer awareness of this important issue. The program currently aims to work with major TV vendors to implement and promote ambient light sensors, which will automatically lower the set brightness in a dark room by decreasing power to the backlight—thus saving energy and actually reducing potential eyestrain as well. This can reduce power consumption by at least 30%, and as much as 60%, in current implementations. Participants in the program are awarded the right to use the Association’s unique GreenTV logo on products, packaging and advertising material to help consumers identify these specifically enabled and wonderfully featured sets.
In the future, this program will not only work to increase energy efficiency further, but help reduce the carbon footprint of LCD TV sets (via smaller designs & shipping boxes and thus better logistics costs), as well as make them more recyclable and ecologically friendly from the start (less heavy metals, etc.)—leveraging the best, innovative technologies from companies like Corning and Merck KGaA, as well as utilizing more LEDs for lighting, etc. Learn more about the Green TV logo program at http://www.lcdtvassociation.org/greentv.html . For an example of how consumers are learning about this wonderful program, please visit http://www.GreenTV.com .
“As we navigate through this current, but temporary, difficult economy, and progress through the U.S.A.’s digital TV transition by February 2009 with other countries to follow, it becomes even more important for the LCD TV industry and supply chain to join forces to advance the industry as a whole and provide the best possible value proposition for consumers. We are pleased to welcome AmTRAN, LG Innotek, RallyPoint and Retrevo to help us support this effort,” noted Bruce Berkoff, Chairman of the LCD TV Association. “We are also proud to see the first GreenTV logo enabled TVs from a major vendor (saving consumers up to 60% or so on some energy usage), and we will continue our efforts to help make LCD TVs even more “earth-friendly in the future,” Berkoff added.
For more information on the LCD TV Association, it’s membership, or to join, please visit us on the web at www.LCDTVAssociation.Org or email us at membership@lcdtvassociation.org.
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About the LCD TV Association:
The LCD TV Association is a global, non-for-profit marketing trade association, formed to help the entire LCD supply chain and retail channel through to the end consumer via various communication tools, including speeches, interviews, sponsored research, as well as industry newsletters, meetings and standards settings—resulting in information distribution. Participating at the many industry trade and consumer shows around the world to help promote members’ interests, as well as creates better LCD TVs for everyone. We encourage and engage in discussions to promote the industry overall, as well as helping foster healthy competition and create better products with higher value propositions for consumers and retailers alike. The LCD TV Association can help fight the growing “specsmanship” in trade publications and refocus conversations on true image quality and understanding for consumers, and help the whole LCD TV ecosystem to improve and thrive. For more information on the LCD TV Association, it’s membership, or to join, please visit us on the web at www.LCDTVAssociation.Org.
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The LCD TV Association’s “Sustaining Member” companies currently include Amtran, Corning, DisplaySearch, Dolby Laboratories, the Flex Tech Alliance, Fusion Optix, Global Lighting Technologies, LG Display, LG Electronics, LG Innotek, Luminus, Merck KGaA, Micronas, NOVA Chemicals, RallyPoint, Retrovo, Unipixel, Veritas et Visus, Vizio and Westinghouse Digital Electronics.
About AmTRAN
AmTRAN was established in August 1994 and is a leading display OEM/ODM company, developed innovative products for the flat panel display industry. The company has been publicly listed since October 1999 and has over 2,000 employees with a capital value of US$200 million since 2007, and target revenue of US$2 billion in 2008. More information about the company is available at www.amtran.com.tw/
About LG Innotek
LG Innotek leads the drive to develop technology in cutting-edge electronics components and explore various markets. LG Innotek has eight core businesses (tuners, motors, power modules, LCD modules, camera modules, LEDs, MCMs, and Car Electronic Components) in four high-potential market categories (mobile, display, network, and car electronics). More information about the company is available at www.lginnotek.com
About Rallypoint
Rallypoint provides software and consumer services for Internet-enabled HDTVs and set-top boxes. Rallypoint licenses Internet content and develops social networking, voting, communication, shopping and sports applications on a number of industry-sponsored platforms. Rallypoint also offers its own patent-pending “TV widget engine” system that will be shipped with leading HDTV chipset vendors starting in late 2009. Rallypoint is a member of the LCD-TV Association. Please visit www.rallypoint.tv for more information.
About Retrevo
Retrevo is the first matchmaker for people and electronics that makes buying and using electronics products simple and fun. Retrevo is the first to use artificial intelligence technology to analyze, classify and summarize all relevant information on electronics products from both industry and social media sources including publishers, manufacturers, retailers, social networks, blogs, user reviews and even inside Adobe PDF manuals. Consumers are presented with objective product evaluations and answers in visually simple and actionable forms that give them the confidence and control throughout their entire electronics products relationship lifecycle. More information is available at www.retrevo.com
Media Contact:
Stacey Voorhees-Harmon, Public Relations Consultant
Phone: 925-336-9592
E-mail: stacey@savvypublicrelations.net
